In a large campaign spanning several months, Robb Report created three separate custom content articles—one running solely on RobbReport.com, with the other two running as print advertorials in the U.S. and several international additions. The above collage shows just a small portion of the work created for this campaign, wherein I was the sole designer for all creative—including multi-page print advertorials, digital display ads, emails and social media posts, many of which had to be recreated in several other languages.

The image above shows the opening spread of the first article on the series—a four-page print advertorial which ran in November 2020 and required the design be recreated in both Russian and Arabic for the Russian and UAE editions of Robb Report.

As the article also ran online—in all three countries, as well as the UK and Australia—an additional set of skins and display ads were created in multiple sizes and languages to run alongside the digital article and drive traffic to Samsung’s website. Two such examples, from Robb Report US and Australia, are shown below. In addition, below are examples of an Instagram story created to push the article on social, display ads and skins run throughout RobbReport.com to drive traffic to the digital article, and an email blast sent to Robb Report subscribers to promote the article.

For the third article in the Samsung campaign, running in Robb Report’s December 2020 issue, the 7-page spread had to be redesigned for several more languages—German, Swedish, Arabic, and Russian—and compressed to fit either 6 or 4 pages (opening spread for each in the slideshow above).

As with the first article, this one ran digitally, as well, and required corresponding social, email, and display ad creative (a few examples shown below).